The Jacksonville Jaguars today announced that Blue Cross Blue Shield of Florida (BCBSF) has secured the naming rights sponsorship of the club's practice fields.  Blue Cross Blue Shield of Florida is the official health care partner of the Jaguars. The fields, located adjacent to EverBank Field, will be called the Florida Blue Health & Wellness Practice Fields.

The deal includes naming rights and signage inside and outside the practice fields along with numerous promotional opportunities.  In addition, the club's practice uniforms will have a BCBSF patch on the jersey.  The Florida Blue Health & Wellness Practice Fields include three outdoor practice fields, and the complex hosts the Jaguars' training camp, pregame functions on game days and throughout the year, youth football events and other community activities.  BCBSF will continue to air public service announcements during Jaguars home games promoting their health and wellness initiatives.

"We appreciate the support and the ongoing relationship and partnership of Blue Cross Blue Shield of Florida," Jaguars owner Wayne Weaver said. "We're pleased that they are a member of the Jaguars family and we welcome them extending their sponsorship to these practice fields. We look forward to a long and mutually beneficial relationship."

"We're excited about partnering with the Jacksonville Jaguars," said Mark Lee, vice president, Brand Development & Marketing Communications, BCBSF.  "It's a great opportunity for us to reach the Jacksonville community, as we continue to promote health and wellness to all Floridians."

To kick off the partnership, BCBSF will host a Family Day at the Jaguars Training Camp on Saturday, July 31 from 6:00-9:00 p.m. on the Florida Blue Health & Wellness Practice Fields. The event will feature health screenings, nutritional counseling, special giveaways and interactive games for fans.  To pick up a VIP ticket for the event, which includes a free smoothie and special seating, fans must stop by the Florida Blue store in the St. John's Town Center to receive a ticket.

About Blue Cross Blue Shield

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. Since 1944, the company has been dedicatedto meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla.,BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com .