JACKSONVILLE – Liam Coen made one thing clear Monday.

"This isn't a four-win team," the Jaguars' new head coach said, adding that the biggest element needed to improve on a 4-13 record this past season – and to build a foundation for the future – is an improved culture.

"That's first and foremost," he said.

Coen, who became the Jaguars’ eighth head coach last Friday, spoke to the media and fans for the first time Monday at his introductory press conference. He discussed multiple Jaguars-related topics, with instilling a winning atmosphere and structure chief among them.

"That is the record, but this is not a four-win team," he said. "How do we go from winning games to not losing them? I think that's something we've got to address. That has got to be in our veins, in our DNA: the culture of winning. I've learned it from the Los Angeles Rams and from a ton of other great organizations on how to go win football games.

"I think that's something that we have to start as a team, as a group and show how we're going to go do it."

Coen on multiple occasions Monday focused on improving tone and culture with an aligned football organization, which will be paramount as Coen builds his staff in the coming weeks – and as the team seeks to fill its vacant general-manager position.

"It starts with communication," Coen said, and pointing to a group of players attending the press conference at the Miller Electric Center added: "It's about these guys."

"How do we put the best coaches in place to help these players reach their full abilities?" Coen said. "With the front office, how do we continue to build there and get this thing fully in alignment so that then when we go into the offseason program, we're all on the same page, we all understand the vision and the goal?"

Coen in that vein spoke of joining the Los Angeles Rams' coaching staff in 2018, a season after Sean McVay took over as head coach and three seasons before they won the Super Bowl following the 2021 season.

"When I walked into the Los Angeles Rams' building in 2018, I had never felt anything like that before in my life," Coen said. "It was a different introduction to coaching, and you saw a building, every single person that was in that building and a part of that thing was in alignment. I think that's the key."

Coen spent 2018-19 as the Rams' assistant wide receivers coach and 2020 as their assistant quarterbacks coach under McVay, serving as the Rams' offensive coordinator in 2022. He served as the Tampa Bay Buccaneers' offensive coordinator under Head Coach Todd Bowles this past season, with the Rams making the postseason in 2018 and the Buccaneers winning the NFC South in 2024.

Coen said the situations shared a common trait of open communication, which in turn translates everywhere in the operation – and to the players.

"I think the vulnerability to be honest with yourself when you do make mistakes, being able to own up to them, to be able to move on," he said. "If we can all be honest with each other in this building, we'll be able to grow. I think that's the first thing, the ownership … the ownership is not just in the good times, it's truly in the adverse times. How do we handle success while also being able to handle adversity.

"Those are things I learned from Sean [McVay]. We had to learn some. We had a difficult season in 2022. That formed us. That changed us. We've talked about that year and how difficult that was, but we're better from it.

"Those experiences, that ultimately helps mold who you are, what you're made of, and I hope to be able to bring that here as well."

And ensuring those traits – and that structure – are present with the Jaguars will be Coen's top priority in the coming weeks.

"What's the culture we want to establish, the direction in which we're going to go and how we're going to get there?" he said. "That's first and foremost. After we start to establish the standard in how we want to do things, then we'll get into the fundamentals and techniques in which we want to participate and play the game at. Then you start to get into the scheme while continuing to educate and address the culture -- the culture, the standards.

"That's where it's going to all start, is when these guys (players) get in the building. It will probably start before that with the staff building and trying to get this thing within the building itself."