Jacksonville Jaguars: Shell White Alternate Helmets

The Jacksonville Jaguars have unveiled a striking new all matte Shell White Alternate Helmet, designed as a tribute to the city's vibrant beaches, the strong military presence in Jacksonville and the enduring spirit of football. This marks a historic moment in Jaguars history as it is the first time the Jaguars will wear a helmet with a primary color jersey other than black.

Bearing the Jaguars logo, the helmet features a fresh matte white color complemented by a bold black face mask, creating a sleek and modern look that embodies the team's heritage and its connection to the community.

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Shell White Alternate Helmet Sweepstakes

The Shell White Alternate Helmet is HERE! Enter now in the Shell White Alternate Helmet slot machine sweepstakes for a chance to win a mini alternate helmet AND (2) game tickets to our Week 10 matchup wear we will showcase these for the first time!

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The Beach

Our beaches, adorned with shells, symbolize shared adventure and teamwork. As locals and visitors explore our coastal landscape, these shells remind us of the unity that enriches our experiences in Duval and its surrounding counties.

The Military

Each shell embodies the courage and sacrifice of our military personnel. Like the protective armor worn in battle, shells symbolize the unwavering dedication of our armed forces.

The Game

Shells, reminiscent of the protective gear worn by players, symbolize our team's resilience and unwavering spirit. Just as shells protect and endure, our team stands strong and united, facing every challenge with determination.

The Jacksonville Jaguars organization's mission is to win on and off the field.

We must win together, which is why we are always looking for ways to improve our surrounding neighborhoods, including the beach and military communities. Learn more about how Jaguars are taking care of our community and its members!

Community Inititavies Social Responsibility