The United Way, the National Football League and the Jacksonville Jaguars are teaming up to tackle childhood obesity and promote health and wellness with Back to Football Friday on Friday, September 9, 2011.

The Jaguars and United Way are encouraging all fans to Turn the Town Teal and wear Jaguars colors to work on September 9th, and are working with some of Jacksonville's largest employers to celebrate Back to Football Friday.

All Northeast Florida companies are being invited to register for the initiative. The company raising the most money for the United Way through Back to Football Friday will win a coordinated company visit from two Jaguars players later this season, along with the ROAR and Jaxson de Ville.

The winning company will also receive autographed Jacksonville Jaguars merchandise and tickets to a Jaguars home game to use as a staff incentive or even to help raise additional money for their United Way campaign.

Local companies can support Back to Football Friday by registering with Coretta Hill at corettah@uwnefl.org. The deadline to register is August 29.

All employees wearing Jaguars colors to work on Back to Football Friday are encouraged to visit backtofootball.org to make a $5 donation to United Way.

Alternatively, they can visit jaguars.com/backtofootballfriday to purchase a special Jaguars/United Way Back to Football Friday t-shirt online which is priced at $15, with $5 of the proceeds going to United Way.

The Back to Football Friday t-shirt will also be on sale at the Jacksonville Football Fanatics stores at the Avenues and Orange Park Malls and at the JAGWEAR merchandise stores inside EverBank Field during the Jaguars two preseason games against the Atlanta Falcons on August 19th and the St. Louis Rams on September 1st.

All funds generated through the Back to Football Friday campaign will remain in the Northeast Florida community and will be used to fund in-school and after-school health and wellness programs.

Studies have shown that students who are physically fit and remain active are more likely to do well on standardized tests, record better attendance in school and have fewer disciplinary problems.