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 Jacksonville Jaguars
Jacksonville Jaguars Website Privacy Policy
Revised September 30, 2005
This privacy policy applies to the Jacksonville Jaguars,
Ltd website located at www.jaguars.com (the "Website").
This privacy policy also applies to information
submitted by children using the message board at
mb.jaguars.com.
The purpose of this privacy policy is to disclose to you
what information we may collect, how we may collect it,
with whom we may share it, and certain other matters
related to such information, including the choices you
have regarding our collection of information and our use
and disclosure to other parties of information we may
have collected from you.
The Website is operated by Jacksonville Jaguars, Ltd.
When this privacy policy uses the term "personally
identifiable information" or "personal information," we
mean information that identifies a particular
individual, such as your full name, street address or
email address. When other information, such as a
favorite team or player, is associated with personal
information, it also becomes personally identifiable
information for the purposes of this privacy policy.
The Jacksonville Jaguars is a licensee of the TRUSTe
Privacy Program. TRUSTe is an independent,
non-profit organization whose mission is to build user’s
trust and confidence in the Internet by promoting the
use of fair information practices. This privacy
statement covers the site
http://www.jaguars.com/. Because this Web site
wants to demonstrate its commitment to your privacy, it
has agreed to disclose its information practices and
have its privacy practices reviewed for compliance by
TRUSTe.
If you have questions or concerns regarding this
statement, you should first contact Bruce Swindell at
privacy@jaguars.com
. If you do not receive acknowledgement of your
inquiry or your inquiry has not been satisfactorily
address, you should contact TRUSTe at
http://www.truste.org/consumers/watchdog_complaint.php
.
TRUSTe will then serve as a liaison with us to resolve
your concerns.
Please read the information below to learn more about
our data collection policies and practices.
1. Types Of Information That May Be Collected
2. How Information May Be Collected
3. How We Use The Information Collected
4. With Whom The Information May Be Shared
5. Security
6. Chat Rooms, Forums, And Message Boards
7. Links To Other Websites
8. A Special Note For Parents Concerning Privacy
9. Notification Of Changes And Your Acceptance Of The
Privacy Policy
10. Correcting/Updating Personal Information
11. Your California Privacy Rights
12. Questions About This Privacy Policy
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may
collect:
Information You Provide Us: In the course of using the
website, we may ask you to provide us with certain
information, including contact information, such as
name, mailing address, email address, or phone number,
unique identifiers, such as your Jaguars ID number,
demographic information, such as your date of birth,
age, ticket holder status, game attendance, or number of
children, financial information, such as your credit
card number or similar information.
Tell-A-Friend: If you choose to use our referral service
to tell a friend about our site, we will ask you for
your friend’s name and email address. We will
automatically send your friend a one-time email inviting
him or her to visit the site. jaguars.com stores
this information for the sole purpose of sending this
one-time email and tracking the success of our referral
program. Your friend may contact us at
webmaster@jaguars.com to request that we remove this
information from our database.
Site Usage Information: We may receive and store certain
types of internet usage information whenever you visit
the Website, such as your click-stream data and your IP
address. See "IP Addresses and Click Stream Data"
below.
Email Communications: When you open emails from us, we
may receive a confirmation noting you opened the email,
if your computer supports such capabilities. We also may
keep track of what emails we send you and what emails
you may be receiving from our subsidiaries and
affiliates. Additionally, we keep a record of what
communications you have opted to receive or not to
receive.
HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different
areas on the Website, including but not limited to those
described below:
Registration: You may be asked to complete a
registration form and provide personally identifiable
information; you may also be asked to choose a user ID
and password in order to take advantage of certain
features the Website may choose to offer, such as
newsletters or contests. Participation in
registration is voluntary and you will have the
opportunity to decide whether or not to disclose
information to the Website.
Newsletters and Website Emails: We offer free
newsletters to share information with you about the
Website, about us and our affiliates and subsidiaries,
or about our marketing partners and advertisers and
sponsors. You may receive a newsletter either by
registering for a particular newsletter or in
conjunction with a special feature or membership for
which you have registered on the Website.
Participation is voluntary and you will have the
opportunity to decide whether or not to disclose
information to the Website. You may also cancel
your free email subscription by following the
instructions provided on the Website or in the
newsletter or email.
Contests or Sweepstakes: We periodically operate
contests and sweepstakes through the Website that may
require registration or the submission of personal
information. Participation is voluntary and you
will have the opportunity to decide whether or not to
disclose information to the Website. Your
personally identifiable information may be used to
contact you for winner notification, prize delivery
confirmation or other related purposes, (see the rules
of each contest for details about how your personal
information will be used). We may also ask your
permission to allow us to publicly post some of your
information on the Website, such as on a winner’s page,
in the event you win a contest or sweepstakes.
Except as required by applicable law, we will not post
your information without your permission.
Surveys or Voting: From time-to-time we may request
personally identifiable information from you in
conjunction with a survey or voting poll. Participation
is voluntary and you will have the opportunity to decide
whether or not to disclose information to the Website.
Cookies: As with many Websites, our Website uses a
technology called "cookies." A cookie is a unique,
random number that is stored in the browser on your
computer. The cookie doesn't actually identify you, just
the computer that is used to visit the site. Cookies
automatically identify your browser to the Website
whenever your computer is used to visit the Website.
Cookies also let us know how many people visit our
website and where visitors go on the site. In addition,
cookies can let us know non-personally identifiable
information, like what web browser is being used to
access the website. For registered users, cookies can
make using the Website easier for you by saving
information such as your passwords or preferences.
By tracking how and when you use the Website, cookies
help us determine which areas are popular and which are
not. Many improvements and updates to the Website are
based on data obtained from cookies. Accepting cookies
allows you, among other things, to personalize your
experience on the Website. Cookies may also allow the
Website to present to you advertising which may be of
interest to you. If you do not want information
collected through the use of cookies, your browser
should contain an option that allows you to disable or
delete cookie data at any time. Some areas of the
Website, however, may not provide you with a
personalized experience if you have disabled the use of
cookies. These cookies are not tied to personal
information.
Web Beacons and Other Tracking Technology: Our Website
uses a variety of technical methods for tracking
purposes, including Web beacons. Web beacons are small
pieces of data that are embedded in images on the pages
of Web sites. We also use these technical methods to
analyze the traffic patterns on our Web sites, such as
the frequency with which our users visit various parts
of our Web sites. These technical methods may involve
the transmission of information either directly to us or
to another party authorized by us to collect information
on our behalf. We also use these technical methods in
HTML e-mails that we send our guests to determine
whether our guests have opened those e-mails and/or
clicked on links in those e-mails. The information from
use of these technical methods is not collected in a
form that is personally identifiable.
IP Addresses and Click-Stream Data: We may collect IP
addresses and/or click-stream data. An IP address is a
number associated with the service through which you
access the Internet, like your ISP (Internet service
provider), your company, or your university. Standing
alone, your IP address is not personally identifiable.
At times, we also use IP addresses for purposes of
system administration and to report aggregate
information to our advertisers and sponsors, for example
regarding the frequency with which our guests visit
various parts of our sites. We may combine this
information with personally identifiable information.
Click-stream data is information collected by our
computers when you request Web pages from the Website.
Click-stream data may include such information as the
page served, the time, the source of the request, the
type of browser making the request, the preceding page
view and other such non-personal information. When
analyzed, this data helps us analyze how visitors arrive
at the Website, what type of content is most popular,
what type of visitors in the aggregate are interested in
particular kinds of content and advertising, and the
like.
Transaction Information: If you conduct a financial
transaction with our Website, such as paying your annual
invoice or buying tickets, we will ask you to complete
an order form that will request certain information from
you, including contact information, demographic
information and financial information. We will use
this information to complete the transaction that you
have requested, i.e., to deliver the information,
products or other services that you order, and to
invoice you. For your protection, such information
is collected through encrypted means.
HOW WE USE THE INFORMATION COLLECTED
As applicable, the information you provide to us may be
used to:
contact you about the Website;
contact you relating to your membership status;
confirm or fulfill an order you have made;
inform you of a prize you have won;
monitor or improve the use of the Website;
customize the advertising and content you see;
monitor compliance with our terms and conditions of use
of the Website; and
send you promotional material or special offers on
behalf of our marketing partners and/or their respective
affiliates and subsidiaries and other third parties.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personal information with
others for various purposes. The following
outlines the ways in which your information may be
shared with others and the ways in which you may opt-out
of having your information shared:
Agents: We employ other businesses, certain services and
individuals to perform functions on our behalf. Examples
include fulfilling orders, sending e-mail, removing
repetitive information from customer lists, Website
analysis, analyzing data, providing marketing
assistance, processing credit card payments, and
providing customer service. They may have access to
personally identifiable information needed to perform
their functions, but may not use it for their own
purposes, like sending you marketing offers about their
products. Jaguars.com uses framing techniques to
provide our users a seamless experience. Some pages may
have the look and feel of the Jaguars site, such as
pages by Football Fanatics, Channel 1 Media, and Bellina
Technologies but to be aware that these pages are
actually hosted by a 3rd party company and any
information submitted here is being submitted directly
to that 3rd party.
Aggregate Information: We may share aggregate
information, such as demographics and Website usage
statistics, with advertisers, sponsors or other
organizations. When this type of information is shared,
the other parties do not have access to your personally
identifiable information.
Other Promotional Offers: We may send offers to
you on behalf of our marketing partners. When we do
this, we do not give that partner your name and address.
If you do not want to receive such offers, you use the
opt out method detailed in the email or change your
preferences by logging into your account.
Business Transfers: In the event that all or
substantially all of our assets are sold or transferred
to another party, or another transaction occurs in which
your personally identifiable information is one of the
business assets transferred, all personally identifiable
information that has been collected and saved may be one
of the business assets we transfer. Please see
"YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION
OF CHANGES TO THE POLICY" section below.
Administrative or Legal Process: Your personal
information may be transferred to third parties without
notice to you in order to comply with applicable law,
law enforcement agencies, to protect our rights, or
protect the rights of other users of this website.
CHAT ROOMS, FORUMS AND MESSAGE BOARDS
The Website may make chat rooms, forums and message
boards available to its users. You are not required to
provide any personal information when using these areas
but you may choose to do so. If you post personal
information online, it will be publicly available and
you may receive unsolicited messages from other parties.
We cannot ensure the security of any information you
choose to make public in a chat room, forum, or message
board. Also, we cannot ensure that parties who have
access to such publicly available information will
respect your privacy. Please exercise caution when
deciding to disclose personal information in these
areas. See "A Special Note for Parents Concerning
Privacy" section below.
LINKS TO OTHER WEB SITES
You should be aware that when you are on the Website you
could be directed to other Websites beyond our control.
For example, if you "click" on a banner advertisement,
the "click" may take you off the Website onto a
different Website. This includes links from advertisers,
sponsors and marketing partners that may use the
Website's logo as part of a co-branding agreement. These
other Websites may send their own cookies to you,
independently collect data or solicit personal
information and may or may not have their own published
privacy policies. If you visit a Website that is linked
to our Website, you should consult that Website's
privacy policy before providing any personal
information.
SECURITY
This Website incorporates reasonable safeguards to
protect the security, integrity, completeness, accuracy
and privacy of the personal information that we may
collect and we have put into place reasonable
precautions to protect such information from loss,
misuse and alteration. Your personally identifiable
information is transferred to our computers utilizing
encryption software. Only those employees who need
access to your information in order to do their jobs are
allowed access. Our security policies are reviewed
periodically and revised as required.
A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
Please take the time to review this section so that you
know exactly how we collect and use information, and how
you can review or request that we delete your child's
information. If you have any questions or concerns
about this policy, please contact us at
privacy@jaguars.com.
The jaguars.com Message Board
At jaguars.com and jaguars.com/mb, boys and girls can
enter contests, vote in surveys, participate in forums,
signup for newsletters, send messages to their friends,
submit questions about the team, learn more about all
the positions in football and how to play them, and even
meet real NFL stars and the teams of people behind the
scenes who make the team and the entire NFL work.
It's all part of our effort to help kids learn more
about and understand the greatest sport around.
We do not ask for any personal information beyond what
is reasonably necessary for your child to participate in
jaguars.com/mb activities. When information is not
required to administer an activity, we clearly mark that
information as optional.
Some activities offered on jaguars.com/mb might disclose
some of your child’s personal information to
third-parties on the Internet, such as the message
boards. Before allowing your child to use a
feature of our website that might result in the
disclosure of the child’s information to third-parties
on the Internet, we require an authorization form signed
by a parent to confirm that the parent has given
permission for the child’s participation in such
activity
Parental Approval, Consent and Review
When a child signs up for an activity where we collect
and save personally identifiable information, such as
multiple email updates, they will be required to provide
only their name, email address and a parent's email
address. We ask for a parent's email address so we can
help moms and dads stay aware of their children's online
activities as described above.
Parents at any time can send an email to
privacy@jaguars.com
to review the information collected about your child,
request that it be deleted, or request that your
children be removed from mailing lists.
Other Privacy Information
We will only use personally identifiable information
collected on jaguars.com/mb for the purpose for which it
is collected.
We may amend this privacy policy at any time. We
will send an email or postal notice regarding material
changes in the way we collect, use, and/or share
children’s personal information to parents who have
granted permission for us to collect their children’s
personally identifiable information.
Please note that parents should always update their
personal information to provide us with current contact
information.
If you have questions or comments about this website,
please send an email to privacy@jaguars.com or contact
us by regular mail at:
Jacksonville Jaguars, LTD
1 ALLTEL Stadium Place
Jacksonville, FL 32202
(904) 633-6000
Please mark your envelope "ATTN: Children’s Website
Privacy."
YOUR ACCEPTANCE OF THE PRIVACY POLICY AND NOTIFICATION
OF CHANGES TO THE POLICY
By using this Website, you signify your agreement to the
terms of our privacy policy. We may amend this
privacy policy at any time. If we make a material
change to the way in which we collect, use, and/or share
your personal information, we will post a notice on our
website and / or send an email to users who have
provided an email address. We will assume that you
have given your permission for your information to be
used under the terms of the new privacy policy, if you
do not respond to our email within thirty days or
continue to use the Website thirty days after a notice
is posted. Please note that you should always
update your personal information to provide us with a
current email address.
CORRECTING/UPDATING PERSONAL INFORMATION
If your personally identifiable information changes
(such as your email address or zip code), or if you no
longer desire to access our Website, we will endeavor to
provide a way to correct, update or remove the personal
data you have provided to us. This can be done making
changes to your profile, by using an opt out message in
an email, or by emailing us at news@jaguars.com.
YOUR CALIFORNIA PRIVACY RIGHTS
A California privacy law that went into effect on
January 1, 2005, allows California residents to obtain
specific information about a business’s privacy
practices if it shares information with other companies
for those companies’ direct marketing purposes.
As explained in this privacy policy, whenever you agree
to let us collect personal information about you, we
will always provide you with an option to prevent this
information from being shared for non-administrative
purposes with third parties. You can exercise this
option at any time by following the steps outlined
above.
Because this website has a comprehensive privacy policy
and provides you with details on how you may opt-in /
opt-out of the use of your personal information by third
parties for direct marketing purposes, we are not
required to provide you with this information.
If you are a California resident and you would like to
make such a request, please send an email to
CA_Privacy_Rights @ jaguars.com or write to us at CA Privacy
Rights, Internet Operations, Jacksonville Jaguars,
Jacksonville, FL 32202.
QUESTIONS ABOUT THIS PRIVACY POLICY
If you have any questions about this privacy policy or
the privacy practices of this Website, contact
privacy@jaguars.com.
Questions regarding this statement should be directed
to:
Bruce Swindell
Attn: Website Privacy Policy
Jacksonville Jaguars
One Stadium Place
Jacksonville, FL 32202
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